cupra seat terramar f1

Cupra Launch Event

Overview

SEAT contacted us to do the audiovisual content for the launch of its new brand CUPRA on February 2018. The three-day event took place in the historic Terramar F1 circuit. We were in charge of the contents for the hall and the main room, the reveal shows of the logo and cars as well as the lighting show for the closing of the event for the International Press Presentation & Dealer Event.

Services

  • Experiential Design
  • Projection Mapping
  • Light Show
  • Animation
  • CGI

Process

The LED screen of the hall measured 14×3,5m and the technical set up of the main room was a stage of 20m x 6m, with a resolution of 4992 x 1129 px covered by 3 projectors of 30,000 Lumens each. And the lighting show was composed by 32 lights around the circuit. The creation of the whole project took us 12 weeks, from the concept to the actual event with a team of 17 artists.

cupra seat terramar f1
Tigrelab_Cupra_01
Tigrelab_Cupra_02
MAKING_CUPRA_v03 (01481)
Tigrelab_Cupra_03
CUPRA_LAUNCH_tigrelab (01293) (00003)
CUPRA_LAUNCH_tigrelab (01293) (00002)
CUPRA_LAUNCH_tigrelab (01293) (00001)
CUPRA_LAUNCH_tigrelab (01293) (00000)
Tigrelab_Cupra_04
Cupra_light_show_tigrelab (00760)
Cupra_light_show_tigrelab (00674)
Cupra_light_show_tigrelab (00313)

Credits

CLIENT

Seat

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

Graphic Design

Dani Avila
Hernán Scassa

2D Animation

Felipe Kenji
Dani Avila
Carlos Arandia

3D Animation

Dan Garrote
Xevi Polo
Javier Verdugo
Filip Roca
Adrian Durán

 

Compositing

Xevi Polo
Carlos Navarro
Cristian Vicente
Cesar Kita

Producer

Mery MPH

Audio

Wesley Slover

Edit

Felipe Mejía