AGGRESSIVE TV invited us to collaborate with them on Acura new 2018-2019 Campaign. The final result was over 100 commercials presenting 6 cars, 11 regions, all in camera. We helped the directors with the design of the visuals for the USA regions of New York, Chicago, Miami, Houston, Los Angeles and Washington DC.
Tigrelab prepared the environment content of the LED stage designing and animating the background for the set in Los Angeles. We supervised the shooting made on a stage of dynamic walls of 49,987,584 LED bulbs with an articulating LED ceiling and a dyno on the turntable.
We made an accurate investigation of every single detail, so as to differentiate all regions from one another making each one of them unique in its style and kind. The creation of the whole project took us 18 weeks, from the concept to the actual shooting with a team of 19 artists.
In these videos there are a few of our favorites from the Acura “Projected Performance” Campaign and the Making Of the project.
Client: Acura
Production & VFX Company: Aggressive
Directed by: Aggressive
Directors/Creative Directors: Alex Topaller, Daniel Shapiro
Executive Producer: Alexander Aab
Art Directors: Federico Gonzalez, Javier Pinto, Mathieu Felix
DP: Ross McLennan
Editor: Adam Thomson
LED Specialist: Brandon Epperson
Production Manager: Dustin Pownall
Production Designer: Geoff Flint
Production Supervisors: Colin Lewis, Rochelle Savory
Key Grip: Johnny London Jr
Location Unit DP : Sing Howe Yam
Location Unit AC : Jason Krangel
Location Scouts: Deren Getz, Chan Claggett, Dave Egan, Maria Roxas, Bo Svensson, Mary Walbridge, Christian Fechser
Drone Operators: Trinidad, Jose Ocejo, Andrew Terry, Mitch Worley
Lead Post Producer: Dustin Pownall
CG Supervisor RLX: Max Chelyadnikov
3D Animation RLX: Dmitriy Paukov
Rendering/Compositing RLX: Filipp Gorbachev
Colorist: Dave Hussey / Co3
Storyboard Artist: Mercer Boffey
Concept Artist: Michal Sawtyruk
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TIGRELAB TEAM
Creative Directors: Mathieu Felix, Javier Pinto, Federico Gonzalez
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VFX Supervisors: Federico Gonzalez, Carlos Navarro
VFX Lead & Compositor: Carlos Navarro
Design & Animation: Carlos Navarro, Albert Oriol, Daniel Avila, Hernan Scassa
Post Producers: Mery MPH, Daniela Borges, Maria Fernanda Diez, Camila Araujo
3D Modeling & Animation: Dan Garrote, Joan Molins, Dominic Plaza
2D & Compositing: Xevi Polo, Felipe Kenji, Mikel Calvo, Carlos Robles, Carlos Arandia, Daniel Gomez, Adrian Moran, Marc Blanch, Cristian Martin, Daniel Lores, Alessandro Neri, Anna Mejuto, Adrian J. Duran
Rotoscoping Artists : Isabel Pinheiro, Alberto Jimenez
