acura

Acura

Overview

AGGRESSIVE TV invited us to pitch with them for Acura new 2018-2019 Campaign.
The brand wanted to shot more than 100 spots focused on 11 specific regions across the US, creating a system to shoot all of them in a really reduced time table.
The final result was over 100 commercials presenting 6 cars, 11 regions, all in camera. We helped the directors with the design of the visuals for the USA regions of New York, Chicago, Miami, Houston, Los Angeles and Washington DC.

Services

  • Set Design
  • Concept Design
  • Graphic Design
  • Motion Graphics
  • CGI
  • Clean Up

Process

Tigrelab prepared the environment content of the LED stage designing and animating the background for the set in Los Angeles. We supervised the shooting made on a stage of dynamic walls of 49,987,584 LED bulbs with an articulating LED ceiling and a dyno on the turntable.
We made an accurate investigation of every single detail, so as to differentiate all regions from one another making each one of them unique in its style and kind. The creation of the whole project took us 18 weeks, from the concept to the actual shooting with a team of 19 artists.
In these videos there are a few of our favorites from the Acura “Projected Performance” Campaign and the Making Of the project.

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Credits

CLIENT

Acura

Production & VFX Company

Aggressive

Directed by

Aggressive

Directors/Creative Directors

Alex Topaller
Daniel Shapiro

Executive Producer

Alexander Aab

Art Directors

Federico Gonzalez
Mathieu Felix
Javier Pinto

DP

Ross McLennan

Editor

Adam Thomson

LED Specialist

Brandon Epperson

Production Manager

Dustin Pownall

Production Designer

Geoff Flint

Production Supervisors

Colin Lewis
Rochelle Savory

Key Grip

Johnny London Jr

LIVE ACTION

Location Unit DP

Sing Howe Yam

Location Unit AC

Jason Krangel

Location Scouts

Deren Getz
Chan Claggett
Dave Egan
Maria Roxas
Bo Svensson
Mary Walbridge
Christian Fechser

Drone Operators

Trinidad
Jose Ocejo
Andrew Terry
Mitch Worley

Lead Post Producer

Dustin Pownall

CG Supervisor RLX

Max Chelyadnikov

3D Animation RLX

Dmitriy Paukov

Rendering/Compositing RLX

Filipp Gorbachev

Colorist

Dave Hussey / Co3

Storyboard Artist

Mercer Boffey

Concept Artist

Michal Sawtyruk

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

VFX Supervisors

Federico Gonzalez
Carlos Navarro

VFX Lead & Compositor

Carlos Navarro

Design & Animation

Carlos Navarro
Albert Oriol
Daniel Avila
Hernan Scassa

Post Producers

Mery MPH
Daniela Borges
Maria Fernanda Diez
Camila Araujo

3D Modeling & Animation

Dan Garrote
Joan Molins
Dominic Plaza

2D & Compositing

Xevi Polo
Felipe Kenji
Mikel Calvo
Carlos Robles
Carlos Arandia
Daniel Gomez
Adrian Moran
Marc Blanch
Cristian Martin
Daniel Lores
Alessandro Neri
Anna Mejuto
Adrian J. Duran

Rotoscoping Artists

Isabel Pinheiro
Alberto Jimenez