Awake
Dreaming

Transforming Verizon’s 5G launch into an immersive virtual storytelling experience, mastering dynamic XR content

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Verizon Virtual Production Keynote

The Directors from Aggressive approached to us to help them to produce the next Keynote from Verizon.
The company wanted to create a 40-minute video explaining the launching of their 5G network, and all the amazing details of this new service. They wanted to make a different kind of Keynote, more like an entertainment show and easy to watch. That’s why they split the content into small thematic chapters partnering with different companies like Disney, Apple, NFL, and Niantic, each one presented in a different space.
Because of the tight schedule to produce, shoot, and post-produce the hole film, we decided to use a Virtual Production pipeline to make it work.
Tigrelab was in charge of creating all the XR content. We created multiple virtual sets with Unreal Engine and Notch, to shoot this huge project in just 4 days in Los Angeles.

Process

The pre-production of the whole show was challenging because we had to create 8 digital environments on a tight deadline. There was one main stage that we used as a generic space that was used in several parts of the show.  We created a complete rig of dynamic lights to change completely the mood and style of this digital set, making it flexible and polyvalent with just a couple of tweaks of color and light.
Among the different environments we created with Unreal Engine, we made a couple of XR sets with Notch, because we needed a fast and simple tool to create dynamic exposable events. For example, dynamic bulbs of light for the performance of Britanny Howard, creating audio-reactive content and behaviors with just a simple Black and White map.
Something new that we tested on this show was to create a live interview among people in different locations. We projected a complete live-action environment in real-time into an XR stage, connecting two remote locations into a single shot without CG or VFX, creating a live-in-the-moment conversation.

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