XR KEYNOTE – VIRTUAL PRODUCTION

The well-known French agency Auditoire contacted us to join them in the challenge of digitalization of Pernod Ricard‘s annual congress, usually held on the Embiez island in the South of France. In 2021, it came with the need to be digital, making it possible to gather more than 10,000 people virtually.
Tigrelab was in charge of the whole XR content for the Virtual Production plenary. We prepared 4 environments in real-time in Unreal Engine, allowing each speaker to be in a different part of the (digital) island.
The 1:30-hour event was streamed worldwide to all Pernod Ricard’s employees, introducing a bigger project of an online platform that has been available for the whole month.

We designed special environments inspired by the island’s vibes and the brand’s features, adding a surreal and artistic touch.

We designed each speech accurately, transforming key concepts into bold elements integrated into the 3D space.
Important notions were designed as bold Keywords both in the back LED and in AR, all easily editable and movable through just an external Excel file.
In addition, presentations and videos were thought of as panels appearing in retailed and dedicated spaces to visually support the speech.
Special effects enhanced the main elements and helped divide the speech into sections. Among them, huge color wipes tinted the textures of our environments highlighting the «keyest» moments, mixing a full CG world with motion graphics languages, all triggered on cue.
Moreover, thanks to the AR and set extension we managed to create a layered 3D composition, achieving a greater integration of all elements, speaker included, all in camera.
On top of that, the live feed was also integrated in some moments, allowing having many people on stage, which wouldn’t have been possible otherwise.

We animated in Unreal full CG videos as curtains to transition smoothly from one speech to the next one. While one environment slowly deconstructs, we fly away to the poetic reveal of the next space, pausing on its details to then admire it as a whole.