The Director’s duo from Aggressive approached us with a delightful brief to pitch for a Pharma Company.

This adventure took us on a wild ride of irony and fun… Our task was nothing short of creating an ironic homage to those special folks still living in the past, defiantly resisting innovations that could simplify their lives.

Our goal was to craft spots that not only poked fun at their resistance to modern wonders but also highlighted the absurdity of sticking to outdated practices, with a vintage and retro collage style.

The entire journey was an absolute blast. Our brainstorming sessions felt like stand-up comedy gigs, the visuals were a riot of irony. Every frame was a testament to our team’s ability to turn quirky ideas into visual jokes.

Unfortunately, the project didn’t quite clinch the winner’s spot. But the joy we experienced in bringing these hilarious scenarios to life and the fact that we created something so fun and unique speaks volumes about our team’s knack for turning even the quirkiest ideas into visual pieces.