Awake
Dreaming

Dive into Penhaligon’s fragrance world with our artful mixed-media collage animation

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Penhaligon's Campaign

Industry
Fashion & Beauty
Type
Animation
Technique
Collage / Artificial Intelligence / Unreal Engine

The international fragrance company, Puig, reached out to our studio to craft their latest campaign «Penhaligon’s Potions & Remedies»,  their last collection launch for which we delved into the world of collage

The brand aimed to transport audiences back to the 1870s, immersing them in William Penhaligon’s secret fragrance workshop. To bring this vision to life, we combined collage techniques with cutting-edge technology to create a mixed-media animation. As part of our creative process, we explored the potential of artificial intelligence using Stable Diffusion to generate hundreds of images that we used as stock footage in our collage designs. This allowed us to create a surreal and stylized world as an alchemy machine, adding a unique touch to our artistic endeavor.

To bring our main character to life, we created a digital avatar from scratch through Metahuman. To give him movement, we used Unreal Engine to design the key postures of his body which were then animated in After Effects, looking for a more handcrafted style of movement with 2D techniques, moving away from full CGI animation.

 

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Stories

Here are the stories

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