The international fragrance company, Puig, reached out to our studio to craft their latest campaign «Penhaligon’s Potions & Remedies»,  their last collection launch for which we delved into the world of collage.

The brand aimed to transport audiences back to the 1870s, immersing them in William Penhaligon’s secret fragrance workshop. To bring this vision to life, we combined collage techniques with cutting-edge technology to create a mixed-media animation. As part of our creative process, we explored the potential of artificial intelligence using Stable Diffusion to generate hundreds of images that we used as stock footage in our collage designs. This allowed us to create a surreal and stylized world as an alchemy machine, adding a unique touch to our artistic endeavor.

To bring our main character to life, we created a digital avatar from scratch through Metahuman. To give him movement, we used Unreal Engine to design the key postures of his body which were then animated in After Effects, looking for a more handcrafted style of movement with 2D techniques, moving away from full CGI animation.

Finally, we conjured up five enchanting short stories for social media, each inspired by the scents of Penhaligon’s perfumes: Liquid Love, A Kiss of Bliss, Vra Vra Vroom, The Audacity, and A Balm of Calm. Drawing inspiration from Victorian illustrations, we created more crafty and simple collage animations that bring these fragrances to life. It was an absolute delight to transform Penhaligon’s dreamy campaign idea into a reality.