Understanding immersive experiences.

An immersive experience is one that surrounds its audience physically, sensorially, and emotionally, rather than simply presenting content to be watched. It can take many forms: a large-scale projection mapping on a building facade, a walk-through installation in a museum, a shared virtual reality journey, or an environment where light, sound, and motion work together to create a sense of presence.

What defines immersion is not the technology used, but the feeling it produces: the moment when an audience stops observing and starts inhabiting the experience.

Immersion is not a technical specification. It’s an emotional result. It happens when content, space, rhythm, and interaction are orchestrated so precisely that the audience no longer feels like a spectator. They are inside the experience.

At Tigrelab, we focus on atmosphere, pacing, and sensory balance. We often favor slower, more contemplative experiences that give people permission to disconnect from the noise of constant digital content and reconnect with a space, a story, or an emotion. The technology is always in service of that feeling, never the other way around.

We live in a media landscape where attention is fragmented and most content is forgotten within seconds. Immersive experiences work differently: they are physical, shared, and slow enough to leave a lasting impression.

When a brand creates a meaningful environment rather than another piece of content, it builds emotional memory. Something no banner ad or social post can replicate. The brands we work with, from Coca-Cola and Amazon to Manchester United, understand that the deepest connections happen when people are fully present, not scrolling.

We believe technology can democratize culture. An immersive experience in a museum is not decoration. It’s a bridge. It allows artworks, historical events, and heritage to reach audiences who might never encounter them otherwise, and it creates new ways of engaging with stories that have been told the same way for centuries.

With Art Masters, our location-based VR experience created with the Museo Nacional del Prado, visitors walk physically through an imaginary museum and step inside five masterpieces from the Prado’s collection, moving between the real and the dreamlike and discovering what these iconic paintings hold beyond their surface. The experience is designed to travel to cities around the world, taking the Prado’s collection further than its walls ever could.

Conventional content, a film, an ad, a social post, is designed to be consumed on a screen, usually alone, usually fast. Immersive experiences are designed to be inhabited: in a physical space, often with other people, at a pace that invites attention rather than demanding it.

This is not a value judgment about one format over the other. At Tigrelab we produce both: large-scale immersive installations and conventional animated content for advertising, digital media, and live presentations. But the difference in impact is real. A shared physical experience creates a different kind of memory, one that stays.

How Tigrelab works

We work across a wide range of formats and scales. Our projects include large-scale immersive installations for brands and public spaces, projection mapping on architectural surfaces, location-based VR experiences, interactive environments, animated content for advertising and digital media, and audiovisual production for live events and corporate keynotes.

Every project is custom-made. We don’t repeat formats or recycle solutions. Each brief gets a response built specifically for its space, audience, and narrative goals.

No. While we have extensive experience in large-format productions, we also work on more contained scopes. What stays constant is the creative approach: we look for the most intelligent and efficient solution for each brief, whether that means a complex multi-room installation or a focused single-screen piece.

We also work regularly with brands on conventional animated content, including advertising campaigns, brand films, and motion graphics. Scale changes. The standard doesn’t.

Yes, and it’s one of the areas where the combination of technologies we master makes the biggest difference. We have produced large-scale keynotes and car reveal events for brands like CUPRA, transforming standard presentations into fully immersive experiences using projection mapping, real-time generative visuals, LED environments, and synchronized lighting.

A keynote is not just a presentation. In the right hands it’s a live experience, and the moment a brand chooses to reveal something important is exactly the moment that deserves that ambition.

Traditional VR places one person inside a headset, alone. Location-Based VR (LBVR) is a shared experience: visitors move physically through a real space while living the same virtual world together. You can see the people around you inside the experience. You walk, you explore, and you feel the presence of others.

We became interested in LBVR precisely because of what traditional VR lacks: the social dimension. Art Masters, our experience created with the Museo Nacional del Prado, is built on this principle. Visitors walk through an imaginary museum and step inside five masterpieces from the Prado’s collection, side by side, sharing the same dreamlike journey. The experience is designed to travel to cities around the world.

We are currently developing new LBVR projects with Premier League football clubs, bringing this format into the world of sport and fan experience.

Yes. We design immersive environments for live shoots, creating spaces where the camera itself becomes part of the experience. Through synchronized lighting, projection mapping, LED sculptural screens, and real-time generative visuals, we transform a set into a fully immersive world that the lens inhabits rather than simply records.

One of the formats we have explored within this area is Virtual Production, where physical sets and digital environments merge in real time. But the underlying idea is the same across all our on-set work: the space should feel alive, and what the camera captures should be impossible to recreate in post-production alone.

Yes. We are based in Barcelona but our projects take us across Europe and beyond. We have worked with brands, museums, and institutions in multiple countries, and our experiences are often designed from the start to travel, adapting to different spaces and contexts without losing their essence.

We see AI as a creative tool, not a replacement for artistic control. We use it mainly in early stages: to explore visual directions, test ideas quickly, and accelerate the exploration phase. In production, we prioritize full creative control and work closely with specialized artists to ensure every piece is intentional and aligned with the project’s vision.

AI helps us dream faster. The craft is still ours.

Collage is one of the most flexible storytelling tools we work with. It allows us to move between documentary and surreal, historical and playful, within the same project. Through collage we can honor an archive, reinterpret a cultural reference, or build an entirely new visual language from scratch.

It’s not an aesthetic choice for its own sake. It’s a way of thinking about images: layered, associative, and open to unexpected connections.

Working with Tigrelab

There is no fixed price, because no two projects are the same. The cost depends on three main factors: the number of artists and specialists involved, the production time required, and the technical complexity of the final installation or deliverable.

We work across a wide range of scopes. For projects with tighter budgets, we look for pragmatic and efficient creative solutions that maintain quality without unnecessary complexity. For larger ambitions, we know how to scale.

The best way to get a realistic picture is to share your brief with us. From there we can define a scope that matches both your vision and your resources.

It depends on the scale and complexity. A focused brand activation or animated content piece can take between six and ten weeks. A large-scale immersive installation or a location-based VR experience typically requires four to six months, from concept to roll out.

We work within tight timelines when needed. Fifteen years of production experience means we know where to move fast and where rushing creates problems.

Yes, and it’s work we actively seek out. We believe immersive technology can democratize culture, bringing art, science, and heritage to audiences who might never encounter them otherwise. We take on museum and institutional projects even when the budgets are more constrained than in the commercial world, because we think this work matters.

Oceano Odyssey, our permanent installation at the Oceanographic Museum of Monaco, is a good example. We transformed the museum’s classical hall into the interior of a submarine, where visitors swim alongside whales, explore the ocean floor, and discover what the Mediterranean could look like in 2050 if we make the right choices today. The architecture of the museum became part of the experience, its windows turning into portholes onto another world.

It’s the kind of project that reminds us why we do this.

We are based in Barcelona, a city with a strong identity in design, architecture, and creative culture that shapes how we think and work. But our projects take us across Europe and beyond. We have worked with brands, museums, and institutions in multiple countries, and many of our experiences are designed from the start to travel and adapt to different spaces without losing their essence.

Every project moves through five stages: Concept, Design, Production, Post-Production, and Roll Out. We are involved across all of them, which is what allows us to maintain creative and technical coherence from the first idea to the moment the experience opens to its audience.

We are a focused studio of fifteen people, and our strength lies in a core creative team that knows how to work together at a high level. For projects that require very specific technical or artistic expertise, we bring in trusted specialists and collaborators from our network. The creative direction and vision remain ours. The execution draws on the best people available for each challenge.

We work with global brands, creative and advertising agencies, museums and cultural institutions, event producers, and sports organizations. Our clients range from luxury and automotive brands to technology companies, from Premier League football clubs to national museums.

What they share is not a sector or a budget. It’s an appetite for experiences that go beyond the expected.

The best starting point is a conversation. You don’t need a fully developed brief: a space, an audience, an occasion, or simply an ambition is enough to begin. From there we help shape the concept and define what’s possible within your context and budget.

You can reach us at contact@tigrelab.com