Cupra Logo Reveal

Overview

SEAT contacted us to do the audiovisual content for the launch of its new brand CUPRA on February 2018. The three-day event took place in the historic Terramar F1 circuit.
We were in charge of the contents for the hall and the main room, the reveal shows of the logo and cars as well as the lighting show for the closing of the event for the International Press Presentation & Dealer Event.

Services

  • Concept Design
  • CGI
  • Edit
  • Music Supervision

Process

The LED screen of the hall measured 14×3,5m and the technical set up of the main room was a stage of 20m x 6m, with a resolution of 4992 x 1129 px covered by 3 projectors of 30,000 Lumens each. And the lighting show was composed by 32 lights around the circuit. The creation of the whole project took us 12 weeks, from the concept to the actual event with a team of 17 artists.

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cupra_logo_reveal_tigrelab

Credits

CLIENT

Seat

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

Sound Design

Wesley Slover

2D Animation & Design

Dani Avila
Hernán Scassa
Carlos Arandia
Cesar Kita
Felipe Kenji

 

3D Animation

Dan Garrote
Xevi Polo
Filip Roca
Javier Verdugo
Adrian Durán

Compositing

Xevi Polo
Carlos Navarro
Cristian Vicente
Carlos Arandia

Edit

Felipe Mejía

Producer

Mery MPH