cupra seat terramar f1

Cupra Race Track Light Show

Overview

Seat contacted us for the launch of its new brand CUPRA, the event took place in the historic Terramar F1 circuit. One of the key moments of the event was the grand finale, they wanted to create a wow effect unveiling a surprise.

Services

  • Concept Design
  • Light Direction
  • Sound Design

Process

We proposed a light show that created an epic effect of a race with a game of 32 lights and the sound of the Cupra car booming behind. The lights synchronize with the audio to create the suspense and tension of the start of a race, ending with an epic lap of two cars in the legendary Terramar circuit.

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Tigrelab_cupra_light_show (00286)
Tigrelab_cupra_light_show (00796)
Tigrelab_cupra_light_show (00687)
Tigrelab_cupra_light_show (00305)
Tigrelab_cupra_light_show (00381)

Credits

CLIENT

Cupra

Production Company

Dicom Events

TIGRELAB

Creative Direction

Mathieu Felix
Federico Gonzalez
Javier Pinto