
Cupra Race Track Light Show
Overview
Seat contacted us for the launch of its new brand CUPRA, the event took place in the historic Terramar F1 circuit. One of the key moments of the event was the grand finale, they wanted to create a wow effect unveiling a surprise.
Services
- Concept Design
- Light Direction
- Sound Design
Process
We proposed a light show that created an epic effect of a race with a game of 32 lights and the sound of the Cupra car booming behind. The lights synchronize with the audio to create the suspense and tension of the start of a race, ending with an epic lap of two cars in the legendary Terramar circuit.






Credits
CLIENT
Cupra
Production Company
Dicom Events
TIGRELAB
Creative Direction
Mathieu Felix
Federico Gonzalez
Javier Pinto