Seat Ibiza Beats launch

Overview

For the presentation of the Seat Ibiza BeatsAudio in Barcelona during Primavera Sound 2018 festival, Tigrelab created an interactive event together with ProtoPixel.
For the first time, visitors and influencers were able to interact and control the iconic Torre Agbar with a music app integrated in the new cars.

Services

  • Art Direction
  • UI Design
  • Light Design

Process

Our visuals on the tower were generated using ProtoPixel platform. Together, both of them made possible to engage participants, showcase the car features in a memorable way, and expose the brand to thousand of visitors in a unique way together with our designs.

Seat_Ibiza_Beats_TIgrelab (00121)
Seat_Ibiza_Beats_TIgrelab (01067)
Seat_Ibiza_Beats_TIgrelab (00445)
Seat_Ibiza_Beats_TIgrelab (00228)
Seat_Ibiza_Beats_TIgrelab (00590)
Seat_Ibiza_Beats_TIgrelab (01295)

Credits

CLIENT

Seat

Edit

WeLoveMartha

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

Dan Garotte
ProtoPixel