What’s New / Sanofi Congress

Tigrelab was in charge to give life to the stage of the annual scientific congress “What’s New” organized by Genzyme (Sanofi) at the MACBA auditorium in Barcelona on the 23th and 24th of May 2014.
This video mapping had an interactivity part where a voting system could show the audience opinion on the circular screen. The users had access to the interaction via their smartphones through the QR code capture.
Projected on a half circular 4 x 15 meters wall, the relevant visual work had an evolving background for the different speakers.
All around the room the walls had LED lights that changed color depending on the video was being projected. This created a more immersive sensation and it help integrate better the contents.


Client: Sanofi Spain
Location: MACBA auditorium, Barcelona

Original Concept: Tigrelab
Scientific assessment: Transworld Editor
Direction, Visuals and Motion Design: Tigrelab
Production: Tigrelab
Interactive voting system: Pelayo Méndez
Av Engineering: Area Técnica
Tigrelab Team:
Federico Gonzalez
Mathieu Felix
Javier Pinto

Alex Palazzi
Andrea Stinga