What’s New / Sanofi Congress
Overview
Tigrelab was in charge to give life to the stage of the annual scientific congress “What’s New” organized by Genzyme (Sanofi) at the MACBA auditorium in Barcelona on the 23th and 24th of May 2014.
Services
- Scenography
- Art Direction
- Motion Graphics
- CGI
- Interactivity App
- Real Time Data
Process
This video mapping had an interactivity part where a voting system could show the audience opinion on the circular screen. The users had access to the interaction via their smartphones through the QR code capture.
Projected on a half circular 4 x 15 meters wall, the relevant visual work had an evolving background for the different speakers.
All around the room the walls had LED lights that changed color depending on the video was being projected. This created a more immersive sensation and it help integrate better the contents.
Credits
CLIENT
Sanofi Spain
Location
MACBA auditorium, Barcelona
Original Concept
Tigrelab
Scientific assessment
Transworld Editor
ON SITE TEAM
Direction, Visuals and Motion Design
Tigrelab
Production
Tigrelab
Interactive voting system
Pelayo Méndez
Av Engineering
Area Técnica
TIGRELAB
Creative Direction
Federico Gonzalez
Mathieu Felix
Javier Pinto
3D Animation
Alex Palazzi
Andrea Stinga
