whats new sanofi congress

What’s New / Sanofi Congress

Overview

Tigrelab was in charge to give life to the stage of the annual scientific congress “What’s New” organized by Genzyme (Sanofi) at the MACBA auditorium in Barcelona on the 23th and 24th of May 2014.

Services

  • Scenography
  • Art Direction
  • Motion Graphics
  • CGI
  • Interactivity App
  • Real Time Data

Process

This video mapping had an interactivity part where a voting system could show the audience opinion on the circular screen. The users had access to the interaction via their smartphones through the QR code capture.
Projected on a half circular 4 x 15 meters wall, the relevant visual work had an evolving background for the different speakers.
All around the room the walls had LED lights that changed color depending on the video was being projected. This created a more immersive sensation and it help integrate better the contents.

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Tigrelab_Sanofi_11
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Credits

CLIENT

Sanofi Spain

Location

MACBA auditorium, Barcelona

Original Concept

Tigrelab

Scientific assessment

Transworld Editor

ON SITE TEAM

Direction, Visuals and Motion Design

Tigrelab

Production

Tigrelab

Interactive voting system

Pelayo Méndez

Av Engineering

Area Técnica

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

3D Animation

Alex Palazzi
Andrea Stinga