HP Fitstation Booth

Overview

The Branding agency FIRMA approached Tigrelab to help to develop a impactful light and content concept for Fitstation Booth for ISPO 2019, This brand is a branch of HP focused on biometrics, and they wanted represent all their tech involved in their business in a elegant and impactful Booth in the biggest sport fair of the world.

Services

  • Experiential Design
  • Booth / Light Design
  • Animation
  • Motion Graphics

Process

We created a custom video content for the LED screens mixed with a rig of LED lights creating an augmented and enhanced experience.
The back bone of the booth was a central structure with LED screens for content. We explored different light rigs to extent the content of the screens to the roof and achieve a more immersive experience in the space. Finally we chose a design of 100 LED bars synchronized with the content.

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Credits

CLIENT

HP + Fitstation

Agency

Firma

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

2D Animation

Felipe Kenji
Antonio Nieto
Cesar Jun Kita

 

3D Animation

Dan Garotte
Marcel Hita

Compositing

Borja Aguado

Producer

Camila Araujo