HP Fitstation Booth

The Branding agency FIRMA approached Tigrelab to help to develop a impactful light and content concept for Fitstation Booth for ISPO 2019, This brand is a branch of HP focused on biometrics, and they wanted represent all their tech involved in their business in a elegant and impactful Booth in the biggest sport fair of the world.

We created a custom video content for the LED screens mixed with a rig of LED lights creating an augmented and enhanced experience.
The back bone of the booth was a central structure with LED screens for content. We explored different light rigs to extent the content of the screens to the roof and achieve a more immersive experience in the space. Finally we chose a design of 100 LED bars synchronized with the content.