The directors of Aggressive TV contacted us for the Bloomberg group Climate Anthem campaign.
The video presented the group’s several programs created to respond to the challenges facing the world of today.

All the previous pieces from Bloomberg’s communication were 100% graphic and CGI, so they wanted to add a warmer touch by mixing stock footage with corporate data
This project was pretty challenging from the beginning because we had more than 30 different shots to add visuals to. We started designing a complete graphic package and rules to create a cohesive visual among the 5-minute video.
Working closely with the directors, we help find the right stock footage thinking from scratch about possible ways to composite with typography, graphs, and vectors to create clean and corporate designs.
Part of the idea of the spot was to blend all the graphics and data from Bloomberg into these natural environments, so we designed and simulated multiple particle systems with X-Particles to create organic fluid simulations tracked and integrated into the landscapes.
This project was a complete pack involving graphic design, motion graphics, CGI, and VFX.