htc directors cut commercial

HTC Director’s Cut Commercial

Overview

We have been contacted for another Aggressive project. This time it was for an HTC Directors Cut project. 
They requested to help them design a more modern and arty look for the Director’s Cut version of the commercial they shot. They wanted to simulate an art gallery full of artistic installations where light was the mainstay.

Services

  • CGI
  • VFX
  • Camera Tracking

Process

We started to design over the filmed footage, followed by some rotoscoping, matte painting and tracking to add the light elements on the set. For the scene of the guitarist, we created an audio reactive installation with neon lights, this scene was completely done in Cinema 4D and rendered with Octane Render. The girl was shot in chroma and then integrated on the last scene on After Effects.

HTC_Tigrelab_1
HTC_Tigrelab_2
HTC_Tigrelab_6
HTC_Tigrelab_3
HTC_Tigrelab_4
HTC_Tigrelab_5
HTC_Tigrelab_7
HTC_Tigrelab_8
HTC_Tigrelab_9
HTC_Tigrelab_11
HTC_Tigrelab_12
HTC_Tigrelab_13
HTC_Tigrelab_14

Credits

CLIENT

HTC

Production Company

Aggressive

Director

Alex Topaller

Producer

Heather Heller

LIVE ACTION TEAM

Director of Photography

Christopher Probst

Art Director

Geoff Flint

VFX and Compositing

Tigrelab

Editor

David Checel

Color Grade

Marshall Plante

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

2D Animation & Design

Daniel Avila

3D Animation

Xevi Polo
Javier Verdugo

VFX & Compositing

Xevi Polo