Sound and Color

The creative agency Hugo & Marie designed some minimal and beautiful graphics for Alabama Shakes album “Sound and Color”.
They reached Tigrelab to bring to life their designs, aiming to show the graphics as a crafty and handmade style, based on the cover art. The final piece is a 1 minute loop synchronized with the bass of the song. Tigrelab started the production with the really simple vector designs provided by Mario Hugo and we began to animate them with the traditional 2D and 3D tools for motion graphics, working to achieve the mood and language of crafty and homemade style. Intentionally to be like a clean mess. Using different layers of adjustments and displacements to transform the cold vectors into handmade paths. They reached Tigrelab to bring them to life, aiming to show the graphics in a crafty and handmade style, based on the cover art. The final piece is a 1 minute loop synchronized with the bass of the song.

Tigrelab started the production with the really simple vector designs provided by Mario Hugo. We began to animate them with the traditional 2D and 3D tools for motion graphics, working to achieve the mood and language of the crafty and homemade style. Intentionally to be like a clean mess. By using different layers of adjustments and displacements we transformed the cold vectors into handmade paths.

Credits

Record Label: Rough Trade
Performed by: Alabama Shakes
Production Agency: Hugo & Marie

Director: Mario Hugo
Animation: Tigrelab
Animation Assistant: Dan Hennessy
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Tigrelab Team:
Federico Gonzalez
Javier Pinto
Mathieu Felix

Daniel Avila