sound color alabama shakes

Sound and Color

Overview

The creative agency Hugo & Marie designed some minimal and beautiful graphics for Alabama Shakes album “Sound and Color”.
They reached Tigrelab to bring to life their designs, aiming to show the graphics as a crafty and handmade style, based on the cover art.

Services

  • Animation Style
  • Motion Graphics
  • CGI

Process

Tigrelab started the production with the really simple vector designs provided by Mario Hugo and we began to animate them with the traditional 2D and 3D tools for motion graphics, working to achieve the mood and language of crafty and homemade style. Intentionally to be like a clean mess. Using different layers of adjustments and displacements to transform the cold vectors into handmade paths. They reached Tigrelab to bring them to life, aiming to show the graphics in a crafty and handmade style, based on the cover art. The final piece is a 1 minute loop synchronized with the bass of the song.

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Credits

CLIENT

Alabama Shakes

Record Label

Rough Trade

Performed by

Alabama Shakes

Production Agency

Hugo & Marie

 

Director

Mario Hugo

Animation

Tigrelab

Animation Assistant

Dan Hennessy

TIGRELAB

Creative Direction

Federico Gonzalez
Javier Pinto
Mathieu Felix

2D Animation & Design

Daniel Avila