For the presentation of the Seat Ibiza BeatsAudio in Barcelona during the Primavera Sound 2018 festival, Tigrelab created an interactive event together with ProtoPixel.
For the first time, visitors and influencers were able to interact and control the iconic Torre Agbar with a music app integrated into the new cars.
Our visuals on the tower were generated using the ProtoPixel platform. Together, both of them made it possible to engage participants, memorably showcase the car features, and expose the brand to thousands of visitors in a unique way together with our designs.