Crafted design-driven Chevrolet’s visuals, showcasing new designs across various screens at Little Caesars Arena.
Chevrolet, Red Wings Arena
Aggressive got in touch with us to integrate design-driven automotive visuals of Chevrolet to be displayed on an 182m long irregular screen encircling the entire Little Caesars Arena in Detroit. To showcase Chevrolet’s 2019 line-up, we adapted a variety of screens throughout the stadium, ranging from a 600ft Jewel Wrap Screen to 360 stadium LED ribbons and exterior jumbotrons.
We integrated three hero films for the different cars made by the guys of the Loop, creating three distinct 3D textures that would open, frame, and close their video into a diversity of formats.
Process
The Jewel Wrap screen is an unusual canvas – over 182 meters long and covered by 20 projectors with a resolution of 16128 x 1022 pixels. Despite the technical challenges due to its peculiarities, we managed to propose multiple behaviors to play with Video Mapping taking advantage of its architectural details.
Credits
Alex Topaller
Daniel Shapiro
Alex Mikhaylov
Max Chelyadnikov
Alex Mikhaylov
Alexander Aab
Brandon Epperson
Danil Krivoruchko
Dmitriy Paukov
Artemy Perevertin
Dmitriy Paukov
Alexey Komarov
Roman Senko
E.D. Satan
Filipp Gorbachev
Max Chelyadnikov
Max Chelyadnikov
Filipp Gorbachev
Won Cha
Anton Antonov
Smider
Yaniv Glazer
Dominik Deras
Javier Devitt
Jason Yantz
Federico Gonzalez
Mathieu Felix
Javier Pinto
Dan Garotte
Felipe Kenji
Felipe Kenji
Camila Araujo Vasquez
