Dynamic set, 5 compelling stories, tight schedule. LED totems merge luxury, innovation for latest car model.
![Tigrelab_Car_Brand_Pitch_01](https://tigrelab.com/wp-content/uploads/2019/09/beauty-C-00000-1.jpg)
Car Brand Pitch
A car company wanted to create 5 “Product Stories” and demonstration spots that revolve around various features and ultra-high-end craftsmanship in their late model of the brand. The client wanted to show these features in a premium, high-end, sexy, clever, and beautiful as possible.
Our friends at Aggressive invited us to collaborate to participate in a Pitch to win to shoot this campaign in a flexible and practical set with a tight schedule to shoot the five spots.
Process
The director’s duo of Aggressive wanted to propose a space design that worked with some kind of dynamic lighting system. This system could change the ambiance, atmosphere, and feeling in the space from spot to spot, or even introduce a sense of motion or effect, without re-configuring much of the physical stage between spots. The main objective was to build the entire flexible set with dynamic light elements to do in-camera visual effects.
We designed a rig of mobile sculptural totems with LED screens inside, so we could use them as light emitters or content generators.
![Tigrelab_Car_Brand_Pitch_02](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_11.jpg)
![Tigrelab_Car_Brand_Pitch_03](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_9.jpg)
![Tigrelab_Car_Brand_Pitch_04](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_20.jpg)
![Tigrelab_Car_Brand_Pitch_05](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_18.jpg)
![Tigrelab_Car_Brand_Pitch_06](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_19-2560x928.jpg)
![Tigrelab_Car_Brand_Pitch_07](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_1.jpg)
![Tigrelab_Car_Brand_Pitch_08](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_12.png)
![Tigrelab_Car_Brand_Pitch_09](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_13.jpg)
![Tigrelab_Car_Brand_Pitch_10](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_16.jpg)
![Tigrelab_Car_Brand_Pitch_11](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_8.jpg)
![Tigrelab_Car_Brand_Pitch_12](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_7.png)
![Tigrelab_Car_Brand_Pitch_13](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_22.jpg)
![Tigrelab_Car_Brand_Pitch_14](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_6.jpg)
![Tigrelab_Car_Brand_Pitch_15](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_15.jpg)
![Tigrelab_Car_Brand_Pitch_16](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_4.jpg)
![Tigrelab_Car_Brand_Pitch_17](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_.jpg)
![Tigrelab_Car_Brand_Pitch_16](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_4.jpg)
![Tigrelab_Car_Brand_Pitch_18](https://tigrelab.com/wp-content/uploads/2019/09/Tigrelab_Lexus_Pitch_5.jpg)
Federico Gonzalez
Mathieu Felix
Javier Pinto
Dan Garotte
Xevi Polo