The director duo Aggressive invited us to Pitch together for the global Christmas campaign for Huawei in 2018. The brand wanted to create visual content for their different devices for international use focused on winter sales.
We proposed a minimal and abstract approach showing Huawei devices inside a stylized environment. We produced different compositions with simple floating shapes, creating a visual style using really simple materials that could interact nicely with the screen light of the brand devices. The stylize also aimed at a more global and multicultural market, we didn’t want to fall into the occidental language of Christmas.
To approach the winter motive we aim for bright and minimal setups, filled with color with the content of the screens. To create contrast we proposed also dark designs, with foggy environments where the colorful volumetric light of the screens becomes part of the compositions.
We reached some of the final stages to win the Pitch and the competition was hard, finally, the brand decided on another approach for their Christmas campaign.