CIBC TV Commercial Campaign
Overview
Aggressive TV contacted us to prepare the TV commercial for the Canadian CIBC. They wanted to mix again cinematography and projection mapping, in order to use the light to create different spaces for a 30-second piece.
The main objective was to build the entire sequence around experimental in-camera visual effects.
Services
- Projection Mapping
- On Set
- Motion Graphics
- CGI
- VFX
Process
We started this process with a deep research of documentation for designs and footage. Some scenes were resolved in full CG with depth in a trompe-l’œil perspective, others in a more motion graphics and 2D world.
The result was a mix of techniques that, projecting 4 walls and the table, created a full spot all in-camera.
Credits
CLIENT
CIBC
Agency
JuniperPark\TBWA
Creative Direction
Aggressive TV
Production
Radke
Directors
Alex Topaller, Daniel Shapiro
DP
Adam Marsden
Producer
Kirsta Teague
Production Designer
Jesson Moen
Projectionist / Tech. Director
Brandon Epperson
Editor
Michael Barker
Storyboard Artist
Mercer Boffey
Colorist Dir. Cut
Dominik Deras
Sound Design Dir. Cut
Wesley Slover
TIGRELAB
Creative Directors
Federico Gonzalez
Mathieu Felix
Javier Pinto
Documentary Research
Sara Montoya
Camila Araujo Vasquez
2D Animation
Matias Sesti
3D Animation
Gerard Foix
Joan Molins
Compositing
Joan Molins
Matias Sesti
Mikel Calvo
Post Production
Camila Araujo Vasquez
