CIBC TV Commercial Campaign

Overview

Aggressive TV contacted us to prepare the TV commercial for the Canadian CIBC. They wanted to mix again cinematography and projection mapping, in order to use the light to create different spaces for a 30-second piece.
The main objective was to build the entire sequence around experimental in-camera visual effects.

Services

  • Projection Mapping
  • On Set
  • Motion Graphics
  • CGI
  • VFX

Process

We started this process with a deep research of documentation for designs and footage. Some scenes were resolved in full CG with depth in a trompe-l’œil perspective, others in a more motion graphics and 2D world.
The result was a mix of techniques that, projecting 4 walls and the table, created a full spot all in-camera.

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Credits

CLIENT

CIBC

Agency

JuniperPark\TBWA

Creative Direction

Aggressive TV

Production

Radke

Directors

Alex Topaller, Daniel Shapiro

DP

Adam Marsden

Producer

Kirsta Teague

 

Production Designer

Jesson Moen

Projectionist / Tech. Director

Brandon Epperson

Editor

Michael Barker

Storyboard Artist

Mercer Boffey

Colorist Dir. Cut

Dominik Deras

Sound Design Dir. Cut

Wesley Slover

TIGRELAB

Creative Directors

Federico Gonzalez
Mathieu Felix
Javier Pinto

Documentary Research

Sara Montoya
Camila Araujo

2D Animation

Matias Sesti

3D Animation

Gerard Foix
Joan Molins

Compositing

Joan Molins
Matias Sesti
Mikel Calvo

Post Production

Camila Araujo