Awake
Dreaming

Captivate with seamless fusion: Cinematography and projection mapping in a compelling 30-second commercial.

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CIBC TV Commercial Campaign

Industry
Corporate / TV & Media
Type
Projection Mapping / On Set

Aggressive TV contacted us to prepare a TV commercial for the Canadian CIBC. They wanted to mix again cinematography and projection mapping, to use the light to create different spaces for a 30-second piece.
The main objective was to build the entire sequence around experimental in-camera visual effects.
We started this process with a deep research of documentation for designs and footage. Some scenes were resolved in full CG with depth in a trompe-l’œil perspective, others in a more motion graphics and 2D world.
The result was a mix of techniques that, projecting 4 walls and the table, created a full spot all in-camera.

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