puig interactive air bretagne

L’Artisan Parfumeur

Overview

Puig contacted Tigrelab to implement an in-store interactive experience for L’Artisan Parfumeur‘s renewed shop.
We were in charge of realizing animations of their new parfume ‘Un Air De Bretagne’ to be used as retail interactive content.

Services

  • Interactive Screen
  • Animation
  • CGI
  • Motion Graphics

Process

Since the screens are warmly integrated into the shop through its furniture, our main objective was to stay as close as possible to the values of the brand, without breaking its visual balance.
We decided to use natural ingredients for the contents.
The result are 4 versions with the 4 materials the fragrance is made of: wood, marble,
powder and natural flavorings.
The experience starts once you enter in the shop. Stepping on the logo on the floor, all the LEDs start displaying these animations to create a warm-texture atmosphere.

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Credits

CLIENT

Puig

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

 

2D Animation

Raquel Travé
Carlos Robles

Compositing

Carlos Robles