Transforming Kado cosmetics into a CG art installations for a branding video experience
Kado Launch Spot
Industry
Fashion & Beauty / TV & Media
Type
Animation
Technique
CGI - 3D
Havas entrusted us with the brand video of the Kado Cosmetics. The main concept of the spot was to show the products as in a kinetic installation inside a modern museum, creating coordinated movements to give more dynamic and hypnotic shapes.
They sent us also all the physical products to model, texture, and light them into realistic renders.
We created all the objects fully in 3D, composing them into minimalist backgrounds to highlight the different kinds of products.
TIGRELAB
Creative Direction
Federico Gonzalez
Mathieu Felix
Javier Pinto
Storyboard
Antonio Nieto
Felipe Kenji
3D Modelling
Javier Verdugo
3D Animation
Dan Garotte
Xevi Polo
Compositing
Xevi Polo
Producer
Mery MPH
Audio
Wesley Slover