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Crafting a 60-second elegant spot for The Macallan M & M Black 2020 release

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The Macallan M & M Black

Industry
Foods & Beverages
Type
Animation
Technique
CGI - 3D

Master For You Agency contacted us to make a 60-second spot for the remarkable single malts: The Macallan M & M Black 2020 release. These whiskeys are a masterpiece contained in a unique decanter designed by Fabien Baron.
Tigrelab was in charge of the concept, 3D modeling, composition, sound design, and full production of the video. The main objective was to highlight the unique spirits of each one, the elegance and special geometry of the exclusively designed crystal decanter that contains them, and the complexity and sumptuous intensity color, rarely experienced in a single malt.

We started drawing a storytelling to highlight the six facets of the decanter, beginning with disruptive shots of fluids using the unique shape of the bottle. We played with the crystal reflections and caustics making dynamic shadows, and finally, we traveled all over this exclusive decanter creating sharp and interesting compositions from the lines of the bottle.
We received the physical decanters and the challenge was to replicate them by modeling them in 3D. Once we achieved the exact models we started modeling the environment, bottle animations, adding the lights, cameras, fluid and smoke simulations, and generating the layers for the composition.

 

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