The Macallan M & M Black

Overview

Master For You Agency contacted us to make a 60 seconds spot for the remarkable single malts: The Macallan M & M Black 2020 release. These whiskeys are a masterpiece contained in a unique decanter designed by Fabien Baron.
Tigrelab was in charge of the concept, 3D modeling, composition, sound design and full production of the video. The main objective was to highlight the unique spirits of each one, the elegance and special geometry of the exclusive designed crystal decanter that contain them and the complexity and sumptuous intensity colour, rarely experienced in a single malt.

 

Services

  • Art Direction
  • CGI
  • Compositing
  • Motion Graphics

Process

We started drawing a storytelling to highlight the six facets of the decanter, beginning with disruptive shots of  fluids using the unique shape of the bottle. We played with the crystal reflections and caustics making dynamic shadows, and finally we travel all over this exclusive decanter creating sharp and interesting compositions from the lines of the bottle.
We received the physical decanters and the challenge was to replicate them by modeling it in 3D. Once we achieved the exact models we started modeling the environment, bottle animations, adding the lights, cameras, fluid and smoke simulations and generating the layers for the composition.

 

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Credits

CLIENT

Master For You Agency

Brand

The Macallan

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

3D Artists

J.A. Duran
Makmac

Compositing

Xevi Polo
Daniel Gómez

Sound Design

Echoic

Edit

Felipe Mejía

Producer

Vanesa Palmeri