Chevrolet, Red Wings Arena

Overview

Aggressive got in touch with us to integrate design-driven automotive visuals of Chevrolet to be displayed on a 182m long irregular screen encircling the entire at Little Caesars Arena in Detroit. To showcase Chevrolet’s 2019 lineup, we adapted across a variety of screens throughout the stadium, ranging from a 600ft Jewel Wrap Screen to 360 stadium LED ribbons and exterior jumbotrons.
We integrated three hero films for the different cars made by the guys of the Loop, creating three different 3D textures that would open, frame and close their video into the different formats.

Services

  • Projection Mapping
  • Art Direction
  • CGI
  • Motion Graphics
  • Technical Consultance

Process

The Jewel Wrap screen is an unusual canvas – over 182 meters long and covered by 20 projectors with a resolution of 16128 x 1022 pixels. Despite the technical challenges due to its peculiarities, we managed to propose multiple behaviors to play with Video Mapping taking advantage of its architectural details.

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Credits

CLIENT

Chevrolet

Agency

Commonwealth//McCann

Direction and Production

Aggressive

Creative Directors

Alex Topaller
Daniel Shapiro
Alex Mikhaylov
Max Chelyadnikov
Tigrelab

Art Director

Alex Mikhaylov

Producer

Alexander Aab

Projection Support

Brandon Epperson

Designer

Danil Krivoruchko

Lead Animator

Dmitriy Paukov

FX TD

Artemy Perevertin
Dmitriy Paukov
Alexey Komarov

 

Modelling & Texturing

Roman Senko
E.D. Satan

Lighting

Filipp Gorbachev
Max Chelyadnikov

Compositing

Max Chelyadnikov
Filipp Gorbachev

Post Supervision

Won Cha

Storyboard Artist

Anton Antonov

Sound Design

Smider

Sizzle DP

Yaniv Glazer

Sizzle Colorist

Dominik Deras

Editors

Javier Devitt
Jason Yantz

TIGRELAB

Creative Directors

Federico Gonzalez
Mathieu Felix
Javier Pinto

3D Animation

Dan Garotte

2D Animation

Felipe Kenji

Compositing

Felipe Kenji

Production

Camila Araujo