Awake
Dreaming

Crafted design-driven Chevrolet’s visuals, showcasing new designs across various screens at Little Caesars Arena.

Chevrolet, Red Wings Arena

Industry
Automobile / Sport
Type
Immersive / Projection Mapping

Aggressive got in touch with us to integrate design-driven automotive visuals of Chevrolet to be displayed on an 182m long irregular screen encircling the entire Little Caesars Arena in Detroit. To showcase Chevrolet’s 2019 line-up, we adapted a variety of screens throughout the stadium, ranging from a 600ft Jewel Wrap Screen to 360 stadium LED ribbons and exterior jumbotrons.
We integrated three hero films for the different cars made by the guys of the Loop, creating three distinct 3D textures that would open, frame, and close their video into a diversity of formats.

Process

The Jewel Wrap screen is an unusual canvas – over 182 meters long and covered by 20 projectors with a resolution of 16128 x 1022 pixels. Despite the technical challenges due to its peculiarities, we managed to propose multiple behaviors to play with Video Mapping taking advantage of its architectural details.

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