Car Brand Pitch

Overview

A car company wanted to create 5 “product story” and demonstration spots that revolve around various features and ultra high-end craftsmanship their lates model of the brand. The client wanted to show this features in a premium, high-end, sexy, cleaver and beautiful as possible.
Our friends of Aggressive invited us to collaborate to participate a Pitch to win to shoot this campaign in a flexible and practical set with a tight schedule to shoot the 5 spots.

Services

  • Art Direction
  • Concept Designs
  • CGI

Process

The director duo wanted to propose g a space design that works with some kind of dynamic lighting system, that could change the ambiance, atmosphere and feeling in the space from spot to spot, or even introduce a sense of motion or effect, without re-configuring much of the physical stage between spots. The main objective was to build the entire a flexible set with dynamic light elements to do in-camera visual effects.
We designed a rig of  mobile sculptural totems with LED screens inside, so we could use them as light emitters or content generators.

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Credits

CLIENT

Aggressive

Production Company

Aggressive

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

3D Artist

Dan Garotte
Xevi Polo