Dynamic set, 5 compelling stories, tight schedule. LED totems merge luxury, innovation for latest car model.
Car Brand Pitch
A car company wanted to create 5 “Product Stories” and demonstration spots that revolve around various features and ultra-high-end craftsmanship in their late model of the brand. The client wanted to show these features in a premium, high-end, sexy, clever, and beautiful as possible.
Our friends at Aggressive invited us to collaborate to participate in a Pitch to win to shoot this campaign in a flexible and practical set with a tight schedule to shoot the five spots.
Process
The director’s duo of Aggressive wanted to propose a space design that worked with some kind of dynamic lighting system. This system could change the ambiance, atmosphere, and feeling in the space from spot to spot, or even introduce a sense of motion or effect, without re-configuring much of the physical stage between spots. The main objective was to build the entire flexible set with dynamic light elements to do in-camera visual effects.
We designed a rig of mobile sculptural totems with LED screens inside, so we could use them as light emitters or content generators.
Credits
Federico Gonzalez
Mathieu Felix
Javier Pinto
Dan Garotte
Xevi Polo
