Scotch Blue Commercial
Overview
Aggressive team contacted us again to help them with the post-production of the 3M Tape commercial.
Services
- Motion Control
- 3D Tracking
- Matte Painting
- CGI
- VFX
Process
This project started with a 3D animatic before the shooting so we could program the camera with motion control. The commercial was shoot with a motion control camera that allowed us to do different takes with the exact same movements. This way we could animate the pop up of the 3D real objects for the last shoot in post production.
The exterior of the windows was created from scratch. We built an environment like the suburbs with matte painting and for the tracking we used the 3D information of the camera shooting.
Credits
CLIENT
3M
Agency
Grey
Directed by
Aggressive
Production Co & VFX
Aggressive
Creative Directors
Alex Topaller
Dan Shapiro
Producers
Mike Masters
Kelvin Craver
LIVE ACTION TEAM
Director of Photography
Bobby Shore
Production Designer
Michael G. Pierson
Editor
Jason Yantz
Concept Artist
Michal Sawtyruk
Production Manager
Dustin Pownall
Color Grade
Alex Bickel
Music & Sound Design
Wesley Slover
TIGRELAB
Creative Direction
Federico Gonzalez
Mathieu Felix
Javier Pinto
2D Animation & Design
Raquel Travé
3D Animation
Xevi Polo
Esteban Lahoz
Compositing
Mikel Calvo
Xevi Polo
