3m tape scotch blue

Scotch Blue Commercial

Overview

Aggressive team contacted us again to help them with the post-production of the 3M Tape commercial.

Services

  • Motion Control
  • 3D Tracking
  • Matte Painting
  • CGI
  • VFX

Process

This project started with a 3D animatic before the shooting so we could program the camera with motion control. The commercial was shoot with a motion control camera that allowed us to do different takes with the exact same movements. This way we could animate the pop up of the 3D real objects for the last shoot in post production.
The exterior of the windows was created from scratch. We built an environment like the suburbs with matte painting and for the tracking we used the 3D information of the camera shooting.

3M_Tigrelab_1
3M_Tigrelab_2
3M_Tigrelab_5
3M_Tigrelab_3
3M_Tigrelab_4

Credits

CLIENT

3M

Agency

Grey

Directed by

Aggressive

Production Co & VFX

Aggressive

Creative Directors

Alex Topaller
Dan Shapiro

Producers

Mike Masters
Kelvin Craver

LIVE ACTION TEAM

Director of Photography

Bobby Shore

Production Designer

Michael G. Pierson

Editor

Jason Yantz

Concept Artist

Michal Sawtyruk

Production Manager

Dustin Pownall

Color Grade

Alex Bickel

Music & Sound Design

Wesley Slover

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

2D Animation & Design

Raquel Travé

3D Animation

Xevi Polo
Esteban Lahoz

Compositing

Mikel Calvo
Xevi Polo