Bloomberg tigrelab VFX

Bloomberg Climate Anthem

Overview

The directors of Aggressive TV contacted us for the Bloomberg group Climate Anthem campaign.
The video presented the group’s several programs created to respond to the challenges facing the world of today.

All the previous pieces from their Bloomberg’s communication were 100% graphic and CGI, so they wanted to add a warmer touch mixing stock footage with corporate data

Services

  • Design
  • Motion Graphics
  • CGI
  • X-Particles
  • VFX

Process

This project was pretty challenging from the beginning because we had more than 30 different shots to add visuals on. We starting designing a complete graphic package and rules to create a cohesive visual among the 5-minute video.
Working closely with the directors, we help finding the right stock footage thinking from scratch about possible ways to composite with typography, graphs and vectors to create clean and corporate designs.
Part of the idea of the spot was to blend all the graphics and data from Bloomberg into these natural environments, so we designed and simulated multiple particles systems with X-Particles to create organic fluid simulations tracked and integrated in to the landscapes.
This project was a complete pack involving graphic design, motion graphics, CGI and VFX.

Bloomberg_tigrelab_VFX (0-00-45-16)
Bloomberg_tigrelab_VFX (0-01-17-15)
Bloomberg_tigrelab_VFX (0-01-15-08)
Bloomberg_tigrelab_VFX (0-01-14-11)
Bloomberg_tigrelab_VFX (0-00-29-02)
Bloomberg_tigrelab_VFX (0-00-51-00)
Bloomberg_tigrelab_VFX (0-01-05-21)
Bloomberg_tigrelab_VFX (0-01-03-17)
Bloomberg_tigrelab_VFX (0-01-02-00)
Bloomberg_tigrelab_VFX (0-00-34-19)
Bloomberg_tigrelab_VFX (0-01-09-07)
Bloomberg_tigrelab_VFX (0-01-10-07)
Bloomberg_tigrelab_VFX (0-00-54-07)
Bloomberg_tigrelab_VFX (0-01-12-14)
Bloomberg_tigrelab_VFX (0-00-48-13)
Bloomberg_tigrelab_VFX (0-00-47-13)
Bloomberg_tigrelab_VFX (0-00-22-22)
Bloomberg_tigrelab_VFX (0-00-43-20)
Bloomberg_tigrelab_VFX (0-00-25-07)
Bloomberg_tigrelab_VFX (0-00-19-18)

Credits

CLIENT

Bloomberg

Production

Aggressive

Creative Directors

Alex Topaller
Daniel Shapiro

Producer

Dustin Pownall

Editors

Adam Thomson
Jason Yantz

Stock & Research

Won Cha

Additional Editing

Dustin Pownall

Colorist

Dominik Deras

Sound Design & Mix

Wesley Slover

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

Graphic Design

Guillermo Lizarzuay

2D Animation

Daniel Gómez
Matias Sesti

 

3D Particle Artist

Nil Estany

Compositing

Daniel Gómez
Xevi Polo
Matias Sesti

Post Manager

Camila Araujo