Soixante Seize and Winamax don’t do ordinary briefs. For the King Five tournament (a five-player poker competition) they came to us with a concept built around a giant Gundam-inspired robot with five crew members inside, each one representing a player in the tournament.

The world needed to feel epic, mechanical, and cinematic. We built everything in Unreal Engine, for the same reasons as always: maximum consistency across formats and the ability to render at the resolution that print demands.

The deliverables covered more ground than a typical campaign. A one-minute hero film, three large-format print posters, and a series of desktop wallpapers integrated directly into the tournament interface. The same environment, the same visual language, adapted to screens ranging from a cinema-scale poster to a laptop desktop.

One minute of film. Three posters. A set of wallpapers living inside the tournament interface. All from the same Unreal Engine environment.