Transforming Verizon’s 5G launch into an immersive virtual storytelling experience, mastering dynamic XR content
Verizon Virtual Production Keynote
The Directors from Aggressive approached to us to help them to produce the next Keynote from Verizon.
The company wanted to create a 40-minute video explaining the launching of their 5G network, and all the amazing details of this new service. They wanted to make a different kind of Keynote, more like an entertainment show and easy to watch. That’s why they split the content into small thematic chapters partnering with different companies like Disney, Apple, NFL, and Niantic, each one presented in a different space.
Because of the tight schedule to produce, shoot, and post-produce the hole film, we decided to use a Virtual Production pipeline to make it work.
Tigrelab was in charge of creating all the XR content. We created multiple virtual sets with Unreal Engine and Notch, to shoot this huge project in just 4 days in Los Angeles.
Process
The pre-production of the whole show was challenging because we had to create 8 digital environments on a tight deadline. There was one main stage that we used as a generic space that was used in several parts of the show. We created a complete rig of dynamic lights to change completely the mood and style of this digital set, making it flexible and polyvalent with just a couple of tweaks of color and light.
Among the different environments we created with Unreal Engine, we made a couple of XR sets with Notch, because we needed a fast and simple tool to create dynamic exposable events. For example, dynamic bulbs of light for the performance of Britanny Howard, creating audio-reactive content and behaviors with just a simple Black and White map.
Something new that we tested on this show was to create a live interview among people in different locations. We projected a complete live-action environment in real-time into an XR stage, connecting two remote locations into a single shot without CG or VFX, creating a live-in-the-moment conversation.
Credits
Alex Topaller
Dan Shapiro
Alex Aab
Matt O’Shea
Robert Berman
Brandon Epperson
Tom Sullivan
Daniel Stewart
Andrew Brinkhaus
Ben Vulhurst
Geoff Flint
Dana Eudaily
Audrey Sica
Andrew Neal
Hillary Parker
Tonia Bishop
Madi Shelpuk
Dominique Yuro
Tim Schmidt
Wyni Landry
Charlie Love
Jessica Huber
Jonny Lazzano
Doug Armstrong
Mike Van Meter
David Riggio
Joe Miller
Christopher Andrew
Pauline Gray
Bill Martel
Charles Barnhart
Doug Birdsell
Robin Sloan
Joe Coppola
Joel Fletcher
Maja Vrbanic
Taja Recik
Frane Anzulovic
Chris Newell
Denver Stoddard
Dean Styers
Jenny Situ
Armando Nunez
Freddy Pelaez Posada
Philip Ellis Quansah
Greg Fedigan
Joe DeSalvo
Andréa Huelse
Robert Berman
Dakota Cruz
Matt Israel
Kevin K
Max Phillips
Matt Israel
Kevin K
Max Phillips
Jason Yantz
Adam Thomson
Colton Book
Dustin Pownall
Javier Devitt
Daniel Shapiro
Mercer Boffey
Fabio Guedes
Brandon Epperson
Rodier Kidmann
Carmen Angelillo
Bianca Sangalli Moretti
Guido Lambertini
Ana Freitas
Alexis Vargas
Bianca Sangalli Moretti
Daniel Shapiro
Daniel Shapiro
Javier Devitt
Won Cha
Agustin Capandeguy
Carly Diers
Trevor Richardson
Wesley Slover
Federico Gonzalez
Mathieu Felix
Javier Pinto
Agustin Capandeguy
Andrea Stinga
Andrea Stinga
Antonio Nieto
Daniel Guillem
Juan Pablo Salinas
Jhonathan Barrera
Pedro Veloso
Roy Fredy Roncancio
Antonio Nieto
Dani Guillem
Borja Aguado
Julio Loto
Samuel Checa
Antonio Nieto
Juan Pablo Salinas
Jhonathan Barrera
Julio Loto
Guillermo Lizarzuay
Julio Loto
Sara Valero
