subway commercial taylor swift

Subway Taylor Swift

Overview

This commercial was another collaboration with the team from Aggressive
In this occasion we worked on the integration of the life footage and motion graphics for a SUBWAY commercial to let the fans know they could meet Taylor Swift on their next visit to the famous franchise.

Services

  • Concept Design
  • Art Direction
  • Motion Graphics
  • CGI

Process

Tigrelab started the project with the style frames from the pitch, and for the production we were in charge of the 3D animation of the cup, tracking and integration, plus the motion graphics elements that come out of the cup.

Tigrelab_Subway_02
Tigrelab_Subway_04
Tigrelab_Subway_01
Tigrelab_Subway_03

Credits

CLIENT

Subway

Production Co / VFX

Aggressive

Creative Directors

Alex Topaller, Dan Shapiro

Executive Producer

Dan Shapiro

Art Director

Tigrelab

Producer

Brittany Rostron

DP

Mark Pugh

Storyboard Artist

Tigrelab

 

Technical Director

Alex Topaller

Render & Liquids

Mikhail Sedov

3D Animators

Mikhail Sedov
Tigrelab

Compositing:

Maxim Chelyadnikov
Tigrelab
Daniel Shapiro

Rotoscoping and Cleanup

Larisa Misyukova

Color Grade

Rob Sciarratta

Sound Design

Wesley Slover

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

Javier Verdugo
Dan Garotte
Daniel Avila