Pronovias

Overview

Pronovias, one of the biggest brands in the bridal market reached us with the aim to create his annual runway with an authentic and impactful new media art show that could take them out of the traditional catwalk format.
The technical infrastructure on this runway was the most most ambitious that has been made the client, and create and synchronise all the animations for this huge stage was a challenge because the size of the displays and the tight deadline to finish the project.

Services

  • Art Direction
  • Motion Graphics
  • Concept Designs
  • Light Show Concept

Process

We created huge animations of particles inspired by the designs, made in SMODE and later with some post effects to reach the glittering and magical effect the client wanted.
The collection was inspired by the concept of “Beyond the Stars” and was presented during the Bridal Fashion Week in Barcelona, organised be Studio Cortes. Our proposal was to create a synchronised light and LED show that could be glamorous and elegant, supporting and reinforcing the concept of the collection.
For this project, we played with different layers of content, in a truly and synchronised multimedia show. The background LED screens were 20 x 7 meters. On the floor, 6 LED screen triangles shaped a star synchronised with the main Led screens. We used 120 dots of light embedded on the floor and 36 spots of light-controlled with DMX. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
This project was made in collaboration with Martes Studio.

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Credits

CLIENT

Pronovias

Production Company

Studio Cortes

Directed By

Tigrelab & Martes Studio

TIGRELAB

Creative DIrection

Federico Gonzalez
Mathieu Felix
Javier Pinto

Concept Design

Felipe Kenji

Smode Artist

Antonio Nieto

Compositors

Borja Aguado
Carlos Arandia