Look at our most unfiltered collage project, Mamos Unfiltered
Mamos Unfiltered
The agency SohoSquare approached to us again with an exciting challenge: to create a campaign for Mamos Beer their new «Unfiltered» line of beers. They wanted a redesign of their visual style, aiming for a rawer, more unfiltered collage aesthetic that would capture the true essence of their product, through an animation simulating a POV of how they created their beer.
To achieve this unique look, we employed a variety of mixed media techniques. We photographed torn papers for dynamic transitions, conducted a mini home photoshoot to capture hand actions, and even utilized artificial intelligence to generate some of the images we blended into our collage designs.
The result is a bold and dynamic 20-second digital campaign piece that captivates with its gritty, authentic feel. This project was a fantastic opportunity to explore our collage techniques and deliver a fresh, impactful visual experience.
![](https://tigrelab.com/wp-content/uploads/2024/07/Mamos_UNfiltered_Tigrelab_6.jpg)
![](https://tigrelab.com/wp-content/uploads/2024/07/Mamos_UNfiltered_Tigrelab_13.jpg)
![](https://tigrelab.com/wp-content/uploads/2024/07/Mamos_UNfiltered_Tigrelab_7.jpg)
![](https://tigrelab.com/wp-content/uploads/2024/07/Mamos_UNfiltered_Tigrelab_10.jpg)
![](https://tigrelab.com/wp-content/uploads/2024/07/Mamos_UNfiltered_Tigrelab_3.jpg)
![](https://tigrelab.com/wp-content/uploads/2024/07/Mamos_UNfiltered_Tigrelab_9.jpg)
![](https://tigrelab.com/wp-content/uploads/2024/07/Mamos_UNfiltered_Tigrelab_4.jpg)
![](https://tigrelab.com/wp-content/uploads/2024/07/Mamos_UNfiltered_Tigrelab_8.jpg)
![](https://tigrelab.com/wp-content/uploads/2024/07/Mamos_UNfiltered_Tigrelab_11.jpg)
![](https://tigrelab.com/wp-content/uploads/2024/07/Mamos_UNfiltered_Tigrelab_7.jpg)
![](https://tigrelab.com/wp-content/uploads/2024/07/Mamos_UNfiltered_Tigrelab_12.jpg)
![](https://tigrelab.com/wp-content/uploads/2024/07/Mamos_UNfiltered_Tigrelab_14.png)
![](https://tigrelab.com/wp-content/uploads/2024/07/Mamos_UNfiltered_Tigrelab_15.jpg)
![](https://tigrelab.com/wp-content/uploads/2024/07/Mamos_UNfiltered_Tigrelab_16.jpg)
![](https://tigrelab.com/wp-content/uploads/2024/07/Mamos_UNfiltered_Tigrelab_17.jpg)
Federico Gonzalez
Mathieu Felix
Javier Pinto
Adolfo Redaño
Carlos Arandia
Borja Aguado
Adolfo Redaño
Borja Aguado
Vanesa Palmeri
Ignacio Román