caixa paso clock commercial

La Caixa Paso Clock

Overview

Houston Films contacted us to do a new commercial for Wunderman agency for the summer campaign of La Caixa Paso Clock.

Services

  • Art Direction
  • Pixel Art
  • Motion Graphics
  • VFX

Process

We created this unique commercial mixing real footage with pixel art to recreate the 90s video games feeling for La Caixa’s free toy for the younger users of the bank.
Tigrelab became involved in the project from the beginning, designing the pixelated backgrounds for the style frames, and preparing the animatic for the chroma shooting. And finally integrating the kids filmed footage into this colorful world of 8bits.

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Credits

CLIENT

La Caixa

Agency

Wunderman

Production Company

Houston Films

Animation Studio

Tigrelab

Illustration

Pixelshuh

Sound Studio

Ideasonora

TIGRELAB

Creative direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

2D Animation & Design

Daniel Avila

Genis Rovira
Uri Peix
Ivan Garriga