Awake
Dreaming

Blending real footage with pixel art for La Caixa Paso Clock’s summer campaign, seamlessly integrating kids’ footage into a vibrant 8-bit world.

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La Caixa Paso Clock

Industry
TV & Media
Type
Animation
Technique
Motion Graphics / VFX

Houston Films contacted us to do a new commercial for Wunderman agency for the summer campaign of La Caixa Paso Clock.
We created this unique commercial mixing real footage with pixel art to recreate the 90s video games feeling for La Caixa’s free toy for the younger users of the bank.
Tigrelab became involved in the project from the beginning, designing the pixelated backgrounds for the style frames, and preparing the animatic for the chroma shooting. And finally integrating the kids filmed footage into this colorful world of 8bits.

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