jack daniels bottle launch

Jack Daniels New Bottle Reveal

Ovierview

Jack Daniels wanted to do something special for the presentation of their new bottle at Madrid’s Pradillo 54. For this Tigrelab designed an audio-reactive visual show to illuminate the event like a multimedia synesthesiæ show in the dark.

Services

  • Art Direction
  • Real Time Visuals
  • Projection Mapping
  • Motion Graphics

Process

The audio-reactive show allows the traditional visual narration to be combined with visual effects generated by the musical notes programmed by code. The guitar of Christian Rey Nagel (The Pinker Tones) activated a world of audiovisual sensations. Responding to the music’s beat, it made the guitarist the director of the visual show presented to the audience.
The projection of the audiovisuals at the back, filtered through two semi-transparent tulles. This generated an immersive spatial experience enclosing the musician in a magical world of lights and sounds, transporting the public to the legendary universe of Jack Daniel’s.

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Credits

CLIENT

Jack Daniel’s

Location

Pradillo 54, Madrid

Agency

EURO RSCG Barcelona

Guitarist

Christian Rey Nagel

 

Art Direction, Direction

Tigrelab

Motion Graphics

Tigrelab

Production

Tigrelab / Welovecode

Interactive Design

Welovecode

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

Motion Graphics

Fritz Gnad
Erik Berlin
Sandra Clua