An audio-reactive visual show, blending traditional visuals with music-generated effects for an immersive experience.

jack daniels bottle launch

Jack Daniels New Bottle Reveal

Arts & Culture / Foods & Beverages
Projection Mapping / Interactive / Event / Immersive
Set Design / Creative Code / Real-Time Graphics

Jack Daniels wanted to do something special for the presentation of their new bottle at Madrid’s Pradillo 54. For this Tigrelab designed an audio-reactive visual show to illuminate the event like a multimedia synesthesiæ show in the dark.
The audio-reactive show allows the traditional visual narration to be combined with visual effects generated by the musical notes programmed by code. The guitar of Christian Rey Nagel (The Pinker Tones) activated a world of audiovisual sensations. Responding to the music’s beat, it made the guitarist the director of the visual show presented to the audience.
The projection of the audiovisuals at the back, filtered through two semi-transparent tulles. This generated an immersive spatial experience enclosing the musician in a magical world of lights and sounds, transporting the public to the legendary universe of Jack Daniel’s.