Jack Daniel’s wanted to do something special for the presentation of their new bottle at Pradillo 54 in Madrid. For this, Tigrelab designed an audio-reactive visual show to illuminate the event like a multimedia synesthesiæ show in the dark.
The audio-reactive show allows the traditional visual narration to be combined with visual effects generated by the musical notes programmed by code. The guitar of Christian Rey Nagel (The Pinker Tones) activated a world of audiovisual sensations. Responding to the music beat, we transformed the guitarist into the director of the visual show presented to the audience.
The projection of the audiovisuals at the back is filtered through two semi-transparent tulles. This generated an immersive spatial experience enclosing the musician in a magical world of light and sound, transporting the public to the legendary universe of Jack Daniel’s.