For The World of Coca-Cola museum in Atlanta, we collaborated with the award-winning directors at Aggressive to design and produce four immersive exhibits that bring the brand’s legacy to life through art, motion, and technology.

Each installation reimagines a different chapter of Coca-Cola’s story — from a recreated 1920s soda fountain to an interactive global shipping hub — blending collage, CGI, VFX, and a touch of AI to craft a rich, multi-layered visual experience.

The museum’s visual language was built around extruded lines of light that flow between spaces, connecting the physical exhibits and digital content into one cohesive narrative. These lines act as both graphic and emotional threads — a dynamic signature uniting history, innovation, and culture.

Working with one of the most recognized brands on the planet required a rare balance of creative freedom and meticulous restraint. Every image, prop, and historical reference had to be carefully cleared, adapted, or reimagined — ensuring authenticity while navigating the brand’s immense cultural and legal footprint.

The result: a series of immersive environments that celebrate Coca-Cola’s global impact while redefining what storytelling in a museum space can be — where design, technology, and emotion meet to inspire connection.

At the heart of The World of Coca-Cola experience lies The Thread — a living visual motif that connects every space and story. Flowing through the exhibits as strands of light and color, it guides visitors from the archives into a vibrant world where history and imagination intertwine.

As part of the exhibition, one section invited us to create a collection of fictional movie posters celebrating Coca-Cola’s deep connection with cinema. The brief was to reimagine the brand across eight iconic film genres — from sci-fi and westerns to romance and animation — evoking nostalgia for the many times Coke has appeared on the big screen.
Using early generative AI tools, we produced hundreds of variations that blended visual storytelling, cinematic tropes, and Coca-Cola’s timeless iconography. The result was a series of dreamlike, genre-inspired posters that felt both familiar and new.
Although these explorations never reached the public due to the brand’s strict legal constraints, the project became a playful yet challenging experiment with early generative AI tools. Producing and controlling hundreds of unique posters across eight genres was both a creative adventure and a lesson in precision

In this first installation, we reimagined Coca-Cola’s early production footage through a series of hypnotic cinemagraphs — looping fragments of archival films that capture the rhythm of the bottling lines.
These seamless loops turn moments of industrial repetition into a mesmerizing visual pattern — a poetic reflection on the precision, craft, and energy that have fueled the brand for over a century.