Fitstation

Overview

The Branding agency FIRMA approached Tigrelab to help to create content for Fitstation, a branch of HP focused on biometrics. We helped to develop the experiential design and video content for the Booth for the ISPO 2019, the biggest fair focused on sports.

Services

  • Visual Identity
  • Animation
  • CGI
  • Motion Graphics

Process

We created a custom content for this space, an abstract 3D video full of particles based on the work they do, converting more than one million data points that they take from a feet into something physical and real.

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Credits

CLIENT

HP + Fitstation

Agency

Firma

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

2D Animation & Design

Felipe Kenji
Antonio Nieto
Cesar Jun Kita

3D Animation

Dan Garotte
Marcel Hita

 

Compositing

Borja Aguado

Producer

Camila Araujo