Cupra Experience / PLASMA

Overview

Cupra design team called us to present their 2022 innovations to the board but in a newer unconventional format.
Tigrelab was in charge of the whole event from the creative proposal, direction, production, management, design, technique, construction, coding and mise en place, in order to display prototypes and samples revealing them through three immersive installations.
We created a museum-like Sensorial Experience that explored from the underneath to the above. A path from the structural solid materials of a car, covered up by fluid endless textiles of the interiors, finishing with a touch of light, or plasma, the intangible additional value.
Hence, from here, the three spaces: Solid, Fluid and Plasma.

Services

Creative Direction
Art Direction
Coding
Touch Designer
Notch Design
Unreal

Overview / Plasma

This is an installation that represents the digital, the future, the cathartic and ethereal, the chromatic and kinetic.We created an immersive stage with a large 180 degree semicircular screen that alternated between projection and backlighting to explore with the intangible, a chromatic evolution in continuous transformation.With vibrant and intense colors in a digital world based on kinetic movements according to the brand’s new visual key