Cupra design team called us to present their 2022 innovations to the board but in a newer unconventional format.
Tigrelab was in charge of the whole event from the creative proposal, direction, production, management, design, technique, construction, coding and mise en place, in order to display prototypes and samples revealing them through three immersive installations.
We created a museum-like Sensorial Experience that explored from the underneath to the above. A path from the structural solid materials of a car, covered up by fluid endless textiles of the interiors, finishing with a touch of light, or plasma, the intangible additional value.
Hence, from here, the three spaces: Solid, Fluid and Plasma.