Launching the Cupra brand with an epic light show finale at Terramar F1 circuit racing with their first car models
Cupra Race Track Light Show
Industry
Automobile
Type
Immersive
Technique
Light
Seat contacted us for the launch of its new brand CUPRA, the event took place in the historic Terramar F1 circuit. One of the key moments of the event was the grand finale, they wanted to create a wow effect unveiling a surprise.
We proposed a light show that created an epic effect of a race with a game of 32 lights and the sound of the Cupra car booming behind. The lights synchronize with the audio to create the suspense and tension of the start of a race, ending with an epic lap of two cars in the legendary Terramar circuit.
TIGRELAB
Creative Direction
Mathieu Felix
Federico Gonzalez
Javier Pinto