Hispano Suiza Unveils the Carmen Sagrera, we crafted the content under the concept of the “red thread”
Carmen Sagrera Launch
The car Brand Hispano Suiza proudly presented its latest marvel, the Carmen Sagrera, at the historic Old Casino of Sant Pere de Ribes. Our studio was honored to conceptualize, design, and orchestrate all the video content of this event, drawing inspiration from the poetic concept of the “red thread”.
Organized by our friends and colleagues of Dicom, the event gathered 200 esteemed guests, including clients, distributors, media representatives, and the Hispano Suiza team, to partake in an unparalleled outdoors experience. The Casino’s majestic fountains were transformed into a radiant catwalk adorned with imperial tables, while the front garden metamorphosed into a dynamic racetrack—each element meticulously crafted to echo the brand’s illustrious DNA.
Utilizing advanced CGI simulations, we employed a visual language of red strings and particles, creating fluid and dynamic waves and compositions. These captivating visuals added a layer of sophistication and innovation to the event, embodying the elegance and technological prowess of the Carmen Sagrera.
The unveiling of the new model was a spectacle of sound and color, culminating in a dynamic revelation that left a lasting impression on all attendees. Adding to the enchantment, the acclaimed artist Sol Picó delivered performance for the event.
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Federico Gonzalez
Mathieu Felix
Javier Pinto
Borja Pastori
Ion Romero
Dan Garotte
Alex Gonzalez
Camila Araujo
Zhijia Wang
Ignacio Román
Christian Cardenas