Tigrelab was in charge of giving life to the stage of the annual scientific congress “What’s New” organized by Genzyme, a Sanofi Company, at the MACBA auditorium in Barcelona on the 23rd and 24th of May 2014.
This video mapping had an interactivity part where a voting system could show the audience’s opinion on the circular screen. The users had access to the interaction via their smartphones through the QR code capture.
Projected on a half circular 4 x 15 meters wall, the relevant visual work had an evolving background for the different speakers.
All around the room, the walls had LED lights that changed color depending on what the video was projecting. This created a more immersive sensation and it helped integrate better the content.