For The Macallan launch of its 2020 limited edition Classic Cut, the agency Master For You got in touch with Tigrelab to make a spot to present it on the brand’s social media channels.
The spot was fully produced in three weeks, adding one more week to adapt it to other formats and re-edit the audio and video for a 15″ version.

Macallan wanted to represent in each of the four stages of dilution which were the main ingredients that stood out both in taste and smell. To follow this storytelling, we divided the footage into four worlds, each one starting with an increasing number of water ‘drops’, the more drops, the more dilution. The fluid transitions were made in Cinema 4D rendered with Redshift.

The final sound design was made by mixing a more ethereal ambiance with a delicate yet marked sound design, with a different texture for each of the four worlds.