Our studio had opportunity to bring the iconic Burj Al Arab in Dubai to life through an immersive videomapping show. We helped to unveil a bold new visual identity of Jumeirah Group made by the amazing team of Noe Associates, that encapsulates the essence of modern luxury.

The show took viewers on a dreamlike journey across the desert, to reveal a new identity and future vision for the brand. The Burj Al Arab, an iconic building in Dubai inspired by the sail of a ship, served as the perfect canvas for this dynamic projection. This architectural masterpiece, became the vessel that carried our narrative across vast desert landscapes and cascading stone canyons.

To create this experience, we employed a range of cutting-edge software and techniques. Unreal Engine allowed us to craft the expansive desert environments and rugged terrains, while TouchDesigner was instrumental in transforming stock images into dynamic textures, adding depth and movement to the visual narrative.