We had the privilege of collaborating with Laservision, a renowned leader in immersive technology and water-based shows, on one of the most ambitious entertainment projects in Dubai: IMAGINE at Dubai Festival City, a groundbreaking 360-degree light and water show set new global standards for immersive attractions.

Our role focused on the creation of a projection mapping show for the towering façade of the InterContinental Hotel, a 40-story canvas that became the centerpiece of this record-breaking spectacle. This ultra-high-definition projection surface, spanning 450% the size of the world’s largest IMAX screen, earned the Guinness World Record for the World’s Largest Permanent Projection Mapping.

The projection show was seamlessly integrated into an extraordinary multimedia performance, synchronized with fountains, powerful lasers, dynamic lighting, and pyrotechnics, all set to a stunning musical score. The result was a visually captivating experience that amazed audiences nightly and became a defining element of Dubai’s entertainment landscape.

Directed by Laservision, this project demonstrated the power of collaboration in bringing together cutting-edge technology, creative artistry, and large-scale execution. We are proud to have contributed to such an iconic attraction that continues to mesmerize visitors from around the globe.