cupra_tigrelab

Cupra Headquarters Opening Event

Overview

La5 contacted us for the event of the opening of Cupra‘s new Headquarters in Martorell, for which they prepared an event also launching their new cars for 2020.
The event was divided in two big moments: the presentation of the cars and the presentation of the building. Tigrelab was in charge of all the visual content of the presentation of the cars and the textures for each speaker, with the support of the hero videos of C14 and Keynotes of DCODE.

Services

  • Creative Direction
  • CGI
  • Projection Mapping
  • LED screen
  • Light Show
  • Car Reveals

Process

As intro of the event, Tigrelab created an impactful graphic video together with a light show, synchronized to the music and visuals.
For the reveal of the new Cupra Leon 2020, Playmodes created a roof lighting together with the original music, accompanied by our visuals making a powerful entrance.
Moreover, for the reveal of the E-Racing we prepared a video presenting the passage from motor to electric racing car.
We divided the event in 5 parts, each part represented by a texture: cobalt, electric carbon fiber, copper and the main material of the building: concrete, dark and clear.

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Credits

CLIENT

Cupra

Agency

La5

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

3D Animation

Hitabarity 3D
Daniel Boada

2D Animation

Carlos Arandia
Daniel Gómez
Borja Aguado
Daniel Guillén
Sara Montoya
Javier Garay

 

Compositing

Borja Aguado
Carlos Arandia

Light Animation

Daniel Boada

Production

Camila Araujo

Technical Project Manager

Xavier Gibert

Sound Design

Wesley Slover
Trevor Richardson