CUPRA has announced a new collaboration with the sustainable jewelry brand MAM. Tigrelab was in charge of creating the full CG teaser displayed during the Leon and Formentor presentation at the Cupra World Premiere event in Madrid, held in the emblematic Cibeles Palace.

This new partnership aims to create a unique line of jewelry that includes “Welcome to the Tribe” bracelets and rings, made from materials as ruthenium and copper.

Our piece explores the creation of these products from nature to the polished high-end product. Together with the powerful sound design and earthy SFX, every detail was designed to capture the raw authenticity that is a hallmark of both vanguard brands.