For the highly anticipated launch of Cupra’s new Terramar model, in conjunction with the America’s Cup competition in Barcelona, we were tasked with creating an immersive visual experience on the massive IMAX screen and dome of the Barcelona Port Vell theater. This unique project revolved around the ocean and the high-energy sailing competition, designed to transport the audience into the heart of the event.

The client requested two primary environments:

Barcelona from the Sea
We created a stunning rendition of Barcelona as seen from the ocean, providing a series of looping backgrounds and dynamic camera flights that seamlessly connected different scenes. To achieve this, we brought in detailed 3D models of the city using data from Google Maps. Through Unreal Engine, we built this environment, complete with racing yachts, a vibrant sky, and a dynamic ocean. To enhance the realism of the water, we incorporated multiple ocean stock footage elements and composited them with matte paintings and VFX for seamless, endless loops.

Epic Island Sunset
As the virtual journey through Barcelona drew to a close, the scene transitioned into an epic backdrop of a serene island, surrounded by realistic ocean waters (also made mixing Stock Footage of ocean), all under the glow of a magical sunset.

The combination of cutting-edge 3D modeling, Unreal Engine technology, and detailed VFX work helped us deliver a captivating, immersive experience, perfectly reflecting the adventurous spirit of both the Cupra brand and the America’s Cup.