Cupra HQ - Projection Mapping

Overview

La5 reached us to produce a Projection Mapping for the opening of the Headquarters of their brand Cupra. We created all the audiovisual content showing the core materials of the brand.
This Video Mapping was one of the pieces of a bigger event from the brand, that included a Keynote and a Light Show

Services

  • Art Direction
  • CGI
  • Projection Mapping
  • Sound Design
  • Motion Graphics

Process

On this occasion, we created a looping projection mapping onto the two facades of the building, finding the ideal angle for trompe l’oeil effects.
Filling with light almost 486 square meters with 11 projectors.We needed to create huge 16K animations in CGI, rendered with Redshift.

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Credits

CLIENT

Cupra

Agency

La5

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

3D Animation

Hitabarity 3D
Daniel Boada

2D Animation

Carlos Arandia
Daniel Gómez
Borja Aguado
Daniel Guillén
Sara Montoya
Javier Garay

Compositing

Borja Aguado
Carlos Arandia

Light Animation

Daniel Boada

Production

Camila Araujo

Technical Project Manager

Xavier Gibert

Sound Design

Wesley Slover
Trevor Richardson