Cupra HQ - Projection Mapping
Overview
La5 reached us to produce a Projection Mapping for the opening of the Headquarters of their brand Cupra. We created all the audiovisual content showing the core materials of the brand.
This Video Mapping was one of the pieces of a bigger event from the brand, that included a Keynote and a Light Show
Services
- Art Direction
- CGI
- Projection Mapping
- Sound Design
- Motion Graphics
Process
On this occasion, we created a looping projection mapping onto the two facades of the building, finding the ideal angle for trompe l’oeil effects.
Filling with light, almost 486 square meters with 11 projectors. We needed to create huge 16K animations in CGI, rendered with Redshift.
Credits
CLIENT
Cupra
Agency
La5
TIGRELAB
Creative Direction
Federico Gonzalez
Mathieu Felix
Javier Pinto
3D Animation
Hitabarity 3D
Daniel Boada
2D Animation
Carlos Arandia
Daniel Gómez
Borja Aguado
Daniel Guillén
Sara Montoya
Javier Garay
Compositing
Borja Aguado
Carlos Arandia
Light Animation
Daniel Boada
Production
Camila Araujo
Technical Project Manager
Xavier Gibert
Sound Design
Wesley Slover
Trevor Richardson
